POST-RELEASE OF THE 27th INTERNATIONAL MULTITEMATIC EXHIBITION SKREPKA EXPO
The 27th International Multitematic Exhibition Skrepka Expo was held from February 11 to 13, 2020 at the Crocus Expo IEC, combining on one platform the most relevant areas for business development of modern companies: stationery and office subjects, school and preschool assortment, hobby products and creativity, children’s goods, games and toys, teaching materials, household goods, gifts, souvenir and representative products.
Key event statistics:
- More than 350 companies participating in the joint exhibition project
- Over 65 foreign companies from 9 countries: China, Japan, Turkey, Czech Republic, Germany, South Korea, Poland, India, Croatia
- 56 companies took part in the exhibition for the first time
- The total area was 14,500 sq.m.
- 10500 professionals visited the exhibition this year
The development of the exhibition is due not only to an increase in the number of exhibitors, but also to the scale of attracting representatives of related industries to the site, so the Skrepka Expo exhibition is becoming the main business platform for the production of not only office, toy and souvenir markets. For the first time, companies were represented at Skrepka Expo, the main assortment of which was training products, as well as products for the home and office.
The percentage of exhibitors Skrepka Expo 2020 in the main product lines was as follows:
Stationery, hobby and creative products: – 60%
Toys and children’s goods: – 16%
Souvenir products: – 13%
Training and development: – 7%
Home and Office: – 4%
According to market leaders, the Skrepka Expo exhibition is one of the key business development tools, and multi-theme helps save time and costs for exhibitors and visitors.
For the convenience of visitors to the Skrepka Expo exhibition, the following were prepared:
– The platform The place of PR presentations, at which the exhibitors acquainted visitors with relevant information about their products and developments
– Cafe Backstage with free Wi-Fi in the exhibition hall
– Relax area with massage chairs and free ice cream for visitors to relax
– An additional wardrobe with a left-luggage office in the Skrepka Expo hall.
In addition to the main work at the exhibition stands, for visitors and participants of Skrepka Expo a number of events important for the development of the industry took place:
Industry forum MAIN OFFICE OFFICE – a key platform for discussion, training and solving urgent issues of the office market.
Awarding ceremony of the 15th National Prize of Russia Golden Paperclip as part of a party for exhibitors, friends and partners of the exhibition – SKREPKAPARTY
Hobby and Creativity Festival ART SHOW is a platform for introducing and testing new products for hobbies and creativity from leading manufacturers.
9 companies took part in the festival; more than 50 workshops were held
AHP Conference – for administrative and business specialists, purchasers of state and commercial structures on the topic: Office supplies for office supplies
The scale, brightness, saturation, efficiency, novelty, creativity – these are the impressions the Skrepka Expo 2020 exhibition had for the participants and visitors of the event.
Most exhibitors noted the increased quality of visitors to the exhibition, which was reflected in an increase in the number of targeted visitors and contracts.
Elena Kuzmina, Head of Sales, Komus:
For us, the exhibition was wonderful. Three days of the marathon! Many interesting meetings, a lot of information. At our booth, we tried to present the most interesting new products – products under our own Attache brand and products of our exclusive brands. And, of course, they demonstrated our line of school haberdashery, which caused genuine interest of visitors.
Artem Dulkin, Commercial Director, PZBM Company:
This year, “Paperclip” was COOL! Moreover, in all respects: by the number of visitors, exhibitors, new customers, activities, etc. The holiday is all three days!
Phoenix Present Company:
Today, the Skrepka Expo 2020 exhibition ends. It was a productive three days, during which the new products of the season were presented, important negotiations with partners and meeting new customers were held. We thank everyone who visited the Phoenix-Present booth, as well as the organizers of this grandiose event @skrepkaexpo. See you next year!
PC Chemical Plant Beam:
From February 11 to 13, the SkrepkaKids 2020 exhibition was held at Crocus Expo. This year it was rich in joyful events and pleasant moments, especially for our company.
Firstly, on February 11, at the gala evening of the professional prize of the clerical market “Golden Paperclip”, the company “Luch” received the coveted figurine in the category BEST TRADEMARK OF THE YEAR in the category of goods for creativity. The clerical market professionals voted for our company. Hurray! Secondly, we worked out three great days at the exhibition. We thank the organizers of Skrepka Expo for organizing and excellent attendance of the event.
The past exhibition was very productive.