POST RELEASE OF THE FIRST ONLINE EXHIBITION SKREPKA EXPO
The first ONLINE exhibition SKREPKA EXPO took place from September 27 to November 6, bringing together leaders of following markets: stationery, games and toys, hobby and creative goods, souvenirs, home and office goods, and education.
EXHIBITORS
51 COMPANY took part in the first ONLINE exhibition. The shares of the activities of the exhibitors were distributed as follows:
Thus, the participation of exhibitors from various industries underlines the multi-topic nature of the exhibition.
Despite the restrictions associated with covid-19, SKREPKA EXPO has created a safe and effective platform for communication of exhibitors from different countries: Russia, China, Czech Republic, Belarus, Slovenia, India, Germany, thus SKREPKA EXPO confirms the status of an international exhibition.
FULL ANALYTICS OF THE EXHIBITORS
The goal of SKREPKA EXPO ONLINE has been achieved – a convenient and safe virtual space has been created for business communication between professionals from several industries:
13,600 searches
13,240 views of exhibitors’ products
3420 minutes (57 hours) – total time of in-person hangouts
51 events of the business program
443 visitors participated in the events of the business program
VISITORS
OVER 1000 PEOPLE visited the online platform of the exhibition, took part in the business program of the exhibitors, the GKV Forum and the ART SHOW hobby and creativity festival.
Visitors to the Skrepka Expo online exhibition are people who make purchasing decisions:
The platform was visited by professionals from 21 countries: Russia, Israel, Armenia, Estonia, China, Azerbaijan, Cyprus, Germany, Greece, Czech Republic, Ukraine, USA, Latvia, Lithuania, Uzbekistan, South Korea, India, Kazakhstan, Kyrgyzstan, Moldova,
FULL ANALYTICS OF EXHIBITION VISITORS
The main goal of Skrepka Expo projects is to unite representatives of different industries, creating and improving communication methods. Despite the existing restrictions, the high activity of visitors and exhibitors of the exhibition proved the interest of the markets in holding industry events in ONLINE format.
FORUM THE MAIL STATIONERY QUESTION ONLINE
As part of the SKREPKA EXPO ONLINE exhibition, the Main Stationery Question Forum was held in a new remote format. As part of the event, 11 leading speakers and industry representatives spoke, more than 200 people took part in the discussion of the topics:
What economic factors to consider and how to plan for the future for business owners?
Development vectors and analytics of the stationery and children’s goods market. Russian buyer in a transforming macro environment
Remote work: What needs to be implemented: pros and cons.
What do customers expect from companies now? Customer loyalty marketing.
How to adjust your business to new customer needs? Digital transformation
Office supplies on OZON: time to go online
Watch the recording of the speakers’ speeches and their presentations
ART SHOW FESTIVAL
During two days of the exhibition, an interactive festival ART SHOW ONLINE was held, where manufacturers of hobby and creative products demonstrated new products to visitors as part of distance master classes:
Factory of brushes and easels “ArtAvangard” presented a master class “Autumn sketch in mixed media: watercolor and gouache”
Representatives of the Polotnyano-Zavodskaya Paper Manufactory held a presentation of new products
The online format fully conveyed the creative atmosphere of the festival – all visitors to the master classes were able to examine in detail the process of creating creative works of artists, study the selected materials and tools, and receive feedback from company managers.
SKREPKA EXPO ONLINE is a part of the general exhibition project Skrepka Expo, while the online format does not replace the offline one, but expands the possibilities of communication between visitors and exhibitors.
We express our deep gratitude to the companies and visitors who took part in the new online format of the SKREPKA EXPO ONLINE exhibition, the GKV forum and the ART SHOW interactive festival. Your activity contributes to the development of the market and the expansion of business opportunities.
We are always glad to receive your feedback – write to us (clip@apkor.ru) your impressions of participation in Skrepka Expo online projects.
SEE YOU AT THE 28th EXHIBITION SCREPKA EXPO, FEBRUARY10-12 2021
